B
Evidence Grade B
Safe to Cite
Aging
20%
20% -- budget allocation demand gen for demand-gen budget (2024-04)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024-04
Entity
Sample Size
117
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (3)
Content Marketing Institute
Primary
Tier B
https://contentmarketinginstitute.com/demand-generation/why-ai-in-demand-generation-is-no-knight-in-… ↗
Source Article
Why AI in Demand Generation Is No Knight In Shining Armor [New Research]
Why AI in Demand Generation Is No Knight In Shining Armor [New Research]
New research sheds light on what works in demand generation today, what doesn’t, and where demand-gen marketers spend their budget and time. Spoiler: AI isn’t helping much yet.
September 17, 2024
It’s been a challenging year fo…
Also cited by
marketscale.com
https://www.marketscale.com/
2026-08-18
demandgenreport.com
https://www.demandgenreport.com/
2026-08-18
Original Research
Content Marketing Institute
· Original study ↗
Methodology
CMI’s Content Marketing for Demand Generation research conducted between March and April 2024
Methodology documented
Segmentation
IndustryB2B
RegionNorth America
RoleDemand Gen
Channelmulti-channel
Cite this stat
Plain Text
demand-gen budget: 20% budget allocation demand gen. Source: Content Marketing Institute (2024-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/demand-gen-budget-allocation
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<blockquote cite="https://lighthousedata.io/data/demand-gen-budget-allocation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- budget allocation demand gen for demand-gen budget<br><small>Source: Content Marketing Institute (2024-04) · <a href="https://lighthousedata.io/data/demand-gen-budget-allocation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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