B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5%
5% -- share of buyers actively in market for potential buyers (2025)
At any given moment, only 5% of potential buyers or customers are actively in-market / searching for a solution.
- Attributed as the 95:5 rule
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
akselera.tech
Primary
Tier C
https://akselera.tech/en/insights/guides/demand-capture-vs-generation-guide ↗
Source Article
Demand Capture vs Generation: Service Business Guide
Original Research
akselera.tech
· Original study ↗
Methodology
95:5 rule attributed to Kalungi / Ehrenberg-Bass Institute
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
potential buyers: 5% share of buyers actively in market. Source: akselera.tech (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/demand-capture-5-percent-in-market
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<blockquote cite="https://lighthousedata.io/data/demand-capture-5-percent-in-market" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- share of buyers actively in market for potential buyers<br><small>Source: akselera.tech (2025) · <a href="https://lighthousedata.io/data/demand-capture-5-percent-in-market" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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