B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
44%
44% -- enrollment lift for Delta Dental of Virginia (2026)
The DRTV campaign drove a 44% increase in enrollments for Delta Dental.
- Performance results reflect one market's individual use and integration of campaign assets within broader marketing strategies (campaign leveraged in CT, NJ, and VA).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Anderson (AndersonDD)
Primary
Tier A
https://www.andersondd.com/how-delta-dental-turned-a-bold-creative-bet-into-a-44-enrollment-lift/ ↗
Source Article
How Delta Dental Turned a Bold Creative Bet into a 44% Enrollment Lift
Original Research
Anderson (AndersonDD)
· Original study ↗
Methodology
Agency-reported DRTV campaign case study results; reflects one market's use of campaign assets
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Delta Dental of Virginia: 44% enrollment lift. Source: Anderson (AndersonDD) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/delta-dental-enrollment-lift-44
HTML Embed
<blockquote cite="https://lighthousedata.io/data/delta-dental-enrollment-lift-44" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- enrollment lift for Delta Dental of Virginia<br><small>Source: Anderson (AndersonDD) (2026) · <a href="https://lighthousedata.io/data/delta-dental-enrollment-lift-44" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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