B Evidence Grade B Graded under review Safe to Cite Dated

82%

82% -- ai initiatives positive roi rate for U.S. advertising and marketing firms (2019)

Name: AI Initiatives Positive ROI Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-10

2019 · n=1,100 · Deloitte

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Attribution: Deloitte View source

Lighthouse Research Team

Last verified: 2026-08-10 · How we verify data →

Source verified Evidence graded

Value

82%

Unit

Percentage

Data Vintage

2019

Entity

U.S. advertising and marketing firms

Sample Size

1,100

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

Deloitte Primary Tier B

https://www.cmswire.com/digital-experience/wielding-the-power-of-ai-wisely-with-your-customer-data/?… ↗

Confidence: 51/100 Vintage: 2019 Channel: Common Crawl

Source Article

Customer Data: Wielding the Power of AI Wisely

Customer data is one of the most valuable assets for any brand. After all, if you have data on a customer’s previous browsing, buying behavior and demographics, you can predict what they’re likely to buy — plus when they’re likely to purchase and how much they’re likely to pay — and serve them relev…

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deloitte.com https://www.deloitte.com/

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mindmatters.ai https://mindmatters.ai/

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gfmag.com https://gfmag.com/

2026-08-19

Original Research

Deloitte · Original study ↗

Methodology

Deloitte survey

Segmentation

IndustryMarketing & Advertising RegionUS RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

U.S. advertising and marketing firms: 82% ai initiatives positive roi rate. Source: Deloitte (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/deloitte_survey_2019_ai_roi

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<blockquote cite="https://lighthousedata.io/data/deloitte_survey_2019_ai_roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- ai initiatives positive roi rate for U.S. advertising and marketing firms<br><small>Source: Deloitte (2019) · <a href="https://lighthousedata.io/data/deloitte_survey_2019_ai_roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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