B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- advertising data strategy adoption for high-growth companies (2025)
61% of high-growth companies are shifting to first-party data strategies according to a Deloitte survey.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Linford, a Brand and Creative Studio
Primary
Tier B
https://www.linford.io/blog-posts/whats-the-future-of-advertising-in-a-privacy-first-world ↗
Source Article
What’s the Future of Advertising in a Privacy-First World? | Linford, a Brand and Creative Studio
Advertising has always evolved with technology. First came print, then radio, then television. The internet was the biggest shift of all - suddenly, ads could follow people around based on their every click.
But that era is closing. Privacy is now shaping the rules of the game. Regulators, platforms…
Original Research
Linford, a Brand and Creative Studio
· Original study ↗
Methodology
Deloitte survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
high-growth companies: 61% advertising data strategy adoption. Source: Linford, a Brand and Creative Studio (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/deloitte-first-party-data-survey
HTML Embed
<blockquote cite="https://lighthousedata.io/data/deloitte-first-party-data-survey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- advertising data strategy adoption for high-growth companies<br><small>Source: Linford, a Brand and Creative Studio (2025) · <a href="https://lighthousedata.io/data/deloitte-first-party-data-survey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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