B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
79%
79% -- ai investment intent rate for contact center leaders (2025)
79% of contact center leaders are planning to spend more on AI according to a Deloitte survey.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
https://makeautomation.co/call-center-automation-solutions/ ↗
Source Article
Smarter Service with Call Center Automation Solutions | MakeAutomation
Smarter Service with Call Center Automation Solutions
Think of call center automation as the tech that handles customer interactions and internal tasks without needing a human to step in for every single thing. It’s a move away from having agents manually handle every call and ticket to using smart,…
Original Research
Deloitte
· Original study ↗
Methodology
Deloitte survey, cited by MakeAutomation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
contact center leaders: 79% ai investment intent rate. Source: Deloitte (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/deloitte-contact-center-leaders-ai-spend
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<blockquote cite="https://lighthousedata.io/data/deloitte-contact-center-leaders-ai-spend" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- ai investment intent rate for contact center leaders<br><small>Source: Deloitte (2025) · <a href="https://lighthousedata.io/data/deloitte-contact-center-leaders-ai-spend" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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