B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
83%
83% -- consumers more likely to trust data transparent companies for consumers (2025)
83% of consumers are more likely to trust companies that are transparent about how they use data.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
https://applaunchpartners.com/ethical-user-onboarding-boost-marketing-the-right-way/ ↗
Source Article
Ethical Onboarding: Boost Marketing, Retain Users
Original Research
Deloitte
· Original study ↗
Methodology
Survey by Deloitte, as cited by applaunchpartners.com
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 83% consumers more likely to trust data transparent companies. Source: Deloitte (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/deloitte-consumers-trust-data-transparency-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/deloitte-consumers-trust-data-transparency-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- consumers more likely to trust data transparent companies for consumers<br><small>Source: Deloitte (2025) · <a href="https://lighthousedata.io/data/deloitte-consumers-trust-data-transparency-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.