B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
61%
61% -- share of ai customer service brands integrating email marketing for brands using AI in customer service (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
https://aisoftwaresystems.com/blog/ai-for-email-marketing-guides/ ↗
Source Article
AI for Email Marketing: AI Automation Guides to Boost Performance
AI is transforming the way businesses approach marketing, enabling data-driven decisions and hyper-targeted outreach like never before., and email remains one of its most impactful frontiers. As businesses seek smarter ways to reach c…
Original Research
Deloitte
· Original study ↗
Methodology
Deloitte as cited by blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands using AI in customer service: 61% share of ai customer service brands integrating email marketing. Source: Deloitte (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/deloitte-ai-customer-service-email-61pct
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<blockquote cite="https://lighthousedata.io/data/deloitte-ai-customer-service-email-61pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- share of ai customer service brands integrating email marketing for brands using AI in customer service<br><small>Source: Deloitte (2025) · <a href="https://lighthousedata.io/data/deloitte-ai-customer-service-email-61pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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