B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
56%
56% -- hotel stay preference rate for US holiday travelers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
https://webbookingpro.com/hotel-occupancy-strategies/ ↗
Source Article
6 Strategies for Increasing Your Hotel Occupancy - WebBookingPro
Increasing hotel occupancy is a critical concern for every hotel owner or manager, irrespective of the hotel’s size.
After all, the number of occupied hotel rooms during all seasons shows how successfully your hotel operates. And when occupancy increases, revenue increases, too!
So, if you need help…
Original Research
Deloitte
· Original study ↗
Methodology
Deloitte holiday survey cited by WebBookingPro
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US holiday travelers: 56% hotel stay preference rate. Source: Deloitte (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/deloitte-56-percent-holiday-hotel-stays
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<blockquote cite="https://lighthousedata.io/data/deloitte-56-percent-holiday-hotel-stays" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- hotel stay preference rate for US holiday travelers<br><small>Source: Deloitte (2025) · <a href="https://lighthousedata.io/data/deloitte-56-percent-holiday-hotel-stays" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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