B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
77%
77% -- share of email deliverability issues for Email deliverability issues caused by bad email sender reputation (2024)
77% of email deliverability issues are caused by a bad email sender reputation.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Growth Collective
Primary
Tier C
https://www.growthcollective.com/blog/email-reputation ↗
Source Article
How to Improve Email Reputation and Boost Deliverability in 2024
Reputation matters more than you’d think in the marketing world. It doesn’t just have an impact on your search engine rankings and visibility; it can also influence your email marketing campaigns. If you don’t have the best email reputation, the ROI of your email strategy will drop significantly.
Th…
Original Research
Growth Collective
· Original study ↗
Methodology
Article states 77% of email deliverability issues are a result of a bad email reputation; underlying study not cited in the article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email deliverability issues caused by bad email sender reputation: 77% share of email deliverability issues. Source: Growth Collective (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/deliverability-issues-from-bad-reputation-77
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<blockquote cite="https://lighthousedata.io/data/deliverability-issues-from-bad-reputation-77" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- share of email deliverability issues for Email deliverability issues caused by bad email sender reputation<br><small>Source: Growth Collective (2024) · <a href="https://lighthousedata.io/data/deliverability-issues-from-bad-reputation-77" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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