B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
78.5%
78.5% -- deliverability importance rating for email senders surveyed (2024)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78.5%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mailmonitor.com
Primary
Tier C
https://www.mailmonitor.com/how-to-test-email-inbox-placement-in-2025/ ↗
Source Article
How to Test Email Inbox Placement in 2025 | MailMonitor
In 2025, making sure your emails land in the primary inbox – not spam or promotions – is more important than ever. Why? Because email marketing still delivers a massive ROI of $36 for every $1 spent. But with nearly half of emails flagged as spam in recent years, getting your message seen requires c…
Original Research
mailmonitor.com
· Original study ↗
Methodology
Rated 8 out of 10 or higher
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email senders surveyed: 78.5% deliverability importance rating. Source: mailmonitor.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/deliverability-importance-78-5
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<blockquote cite="https://lighthousedata.io/data/deliverability-importance-78-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78.5%</strong> -- deliverability importance rating for email senders surveyed<br><small>Source: mailmonitor.com (2024) · <a href="https://lighthousedata.io/data/deliverability-importance-78-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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