B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
69%
69% -- email deletion rate non mobile optimized for email users (2016)
69% of users said they delete emails that are not optimized for mobile.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2016
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier B
https://www.bizzabo.com/blog/5-email-hacks-event-marketers-should-know ↗
Source Article
5 Crucial Email Hacks Every Event Marketer Should Know
Original Research
Litmus
· Original study ↗
Methodology
Litmus study, cited by Bizzabo
Methodology documented
Segmentation
IndustryEvents
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
email users: 69% email deletion rate non mobile optimized. Source: Litmus (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/delete-non-mobile-optimized-emails
HTML Embed
<blockquote cite="https://lighthousedata.io/data/delete-non-mobile-optimized-emails" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- email deletion rate non mobile optimized for email users<br><small>Source: Litmus (2016) · <a href="https://lighthousedata.io/data/delete-non-mobile-optimized-emails" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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