B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- user engagement rate uplift for Mobile apps with clearly defined target audiences (2025)
Apps with clearly defined target audiences achieved, on average, 50% higher user engagement rates than those without.
- Secondary citation of Statista report without original methodology details
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Lighthouse Research Team
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://applaunchpartners.com/app-launch-case-studies-marketing-success-2026/ ↗
Source Article
App Launch Marketing: 2026 Case Studies
Original Research
Statista
· Original study ↗
Methodology
Statista report cited secondhand; methodology not described
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile apps with clearly defined target audiences: 50% user engagement rate uplift. Source: Statista (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/defined-target-audience-engagement-2025
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<blockquote cite="https://lighthousedata.io/data/defined-target-audience-engagement-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- user engagement rate uplift for Mobile apps with clearly defined target audiences<br><small>Source: Statista (2025) · <a href="https://lighthousedata.io/data/defined-target-audience-engagement-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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