B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
36%
36% -- share saying landing pages have biggest impact on roi for marketers sending most paid traffic to dedicated landing pages (2026)
Among marketers sending most of their paid media traffic to dedicated landing pages, 36% report that landing pages have the biggest impact on ROI (compared to 16-26% of others).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unbounce / Ascend2
Primary
Tier A
https://www.demandgenreport.com/industry-news/feature/unbounce-ceo-steve-oriola-on-landing-pages-con… ↗
Source Article
Unbounce CEO Steve Oriola on Landing Pages, Conversion Optimization and Paid Media ROI: The DemandGenReport.com Q&A
Key Takeaways Landing pages are the strongest predictor of paid media ROI, and marketers who are confident in their landing pages are far more likely to outperform ROI targets. Too many teams still send paid traffic to homepages or product pages, missing a major opportunity to improve conversion rat…
Original Research
Unbounce / Ascend2
· Original study ↗
Methodology
2026 State of Paid Media ROI Report; comparison groups 16-26%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers sending most paid traffic to dedicated landing pages: 36% share saying landing pages have biggest impact on roi. Source: Unbounce / Ascend2 (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dedicated-landing-pages-roi-impact-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dedicated-landing-pages-roi-impact-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- share saying landing pages have biggest impact on roi for marketers sending most paid traffic to dedicated landing pages<br><small>Source: Unbounce / Ascend2 (2026) · <a href="https://lighthousedata.io/data/dedicated-landing-pages-roi-impact-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.