B
Evidence Grade B
Graded
under review
Safe to Cite
Current
30%
30% -- decoy pricing top tier selection lift for SaaS pricing pages (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dan Ariely
Primary
Tier C
https://announcekit.app/blog/saas-pricing-strategy/ ↗
Source Article
SaaS Pricing Strategy 2022: Top User
Original Research
Dan Ariely
· Original study ↗
Methodology
Attributed to behavioral economist Dan Ariely's research; no specific study named.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS pricing pages: 30% decoy pricing top tier selection lift. Source: Dan Ariely (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/decoy-pricing-top-tier-lift-30
HTML Embed
<blockquote cite="https://lighthousedata.io/data/decoy-pricing-top-tier-lift-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- decoy pricing top tier selection lift for SaaS pricing pages<br><small>Source: Dan Ariely (2026) · <a href="https://lighthousedata.io/data/decoy-pricing-top-tier-lift-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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