B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
76%
76% -- willingness to converse on social media for decision-makers (2023)
76% of decision-makers say they are willing to have a conversation on social media.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn
Primary
Tier C
https://www.imarcomms.com/article/how-use-social-media-approach-prospects-and-create-customer-relati… ↗
Source Article
HOW TO USE SOCIAL MEDIA TO APPROACH PROSPECTS AND CREATE CUSTOMER RELATIONSHIPS?
HOW TO USE SOCIAL MEDIA TO APPROACH PROSPECTS AND CREATE CUSTOMER RELATIONSHIPS?
Nowadays, cold calling doesn’t seem to be a prevalent selling technique. According to LinkedIn, more than 80% of decision-makers never respond to cold calls, while 76% say they are willing to have a conversation on soci…
Original Research
LinkedIn
· Original study ↗
Methodology
Cited from LinkedIn research; methodology not stated in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
decision-makers: 76% willingness to converse on social media. Source: LinkedIn (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/decision-makers-willing-social-media-conversation
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<blockquote cite="https://lighthousedata.io/data/decision-makers-willing-social-media-conversation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- willingness to converse on social media for decision-makers<br><small>Source: LinkedIn (2023) · <a href="https://lighthousedata.io/data/decision-makers-willing-social-media-conversation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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