B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
69%
69% -- website visit rate after branded video for company decision-makers (2026)
69% of companies' decision-makers visit a digital marketing company's website after viewing a branded video.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://infinitydigitalconsulting.com/video-content/ ↗
Source Article
Video Content Marketing | Infinity Digital Consulting
Over the past decade, the digital landscape and consumer behavior have changeddramatically. The human race is littered with avenues to stay connected and it no longerinvolves a desktop or laptop computer to search the web and consume content.Instead, they are picking up their mobile phones and layin…
Original Research
HubSpot
· Original study ↗
Methodology
Agency blog citing HubSpot research
Methodology documented
Segmentation
IndustryMedia
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
company decision-makers: 69% website visit rate after branded video. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/decision-makers-visit-site-after-branded-video
HTML Embed
<blockquote cite="https://lighthousedata.io/data/decision-makers-visit-site-after-branded-video" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- website visit rate after branded video for company decision-makers<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/decision-makers-visit-site-after-branded-video" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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