B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
54%
54% -- share of decision makers consuming thought leadership over hour weekly for B2B decision-makers (2025)
54% of decision-makers spend more than an hour a week consuming thought leadership.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman & LinkedIn
Primary
Tier C
https://www.podcaststudioglasgow.com/podcast-studio-glasgow-blog/from-pitch-to-payroll-how-chris-fah… ↗
Source Article
How Chris Fahey Uses Podcasting to Scale AG Payroll | Podcast Studio Glasgow — The Podcast Studio Glasgow
From Pitch to Payroll: How Chris Fahey Uses Podcasting to Dominate Networking
For most business owners, the word “networking” conjures up images of lukewarm coffee, forced small talk, and a stack of business cards that will inevitably end up in the bin.
Chris Fahey, owner of the Glasgow-based AG Pay…
Original Research
Edelman & LinkedIn
· Original study ↗
Methodology
Cited from Edelman B2B Thought Leadership Impact Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B decision-makers: 54% share of decision makers consuming thought leadership over hour weekly. Source: Edelman & LinkedIn (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/decision-makers-thought-leadership-hour
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<blockquote cite="https://lighthousedata.io/data/decision-makers-thought-leadership-hour" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- share of decision makers consuming thought leadership over hour weekly for B2B decision-makers<br><small>Source: Edelman & LinkedIn (2025) · <a href="https://lighthousedata.io/data/decision-makers-thought-leadership-hour" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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