B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
42%
42% -- digital touchpoint supplier consideration rate for business decision-makers (2025)
42% of business decision-makers admit that digital contact points directly prompt them to consider specific suppliers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
insights.topkee.com.sg
Primary
Tier C
https://insights.topkee.com.sg/dynamic/saas-global-expansion-google-ads ↗
Source Article
Indian SaaS Global Growth via Google Display Ads | Topkee
Singapore
In recent years, India's Software as a Service (SaaS) industry is experiencing unprecedented global expansion. The data shows that more than 70% of the sales of Indian SaaS companies come from the international market, and it is estimated that its revenue will double from the current $25 b…
Original Research
insights.topkee.com.sg
· Original study ↗
Methodology
Research cited without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
business decision-makers: 42% digital touchpoint supplier consideration rate. Source: insights.topkee.com.sg (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/decision-makers-digital-touchpoints-42
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<blockquote cite="https://lighthousedata.io/data/decision-makers-digital-touchpoints-42" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- digital touchpoint supplier consideration rate for business decision-makers<br><small>Source: insights.topkee.com.sg (2025) · <a href="https://lighthousedata.io/data/decision-makers-digital-touchpoints-42" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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