B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1,000,000
1,000,000 -- facebook fans for Dear John movie (2011)
The movie Dear John had over 1 million Facebook fans at the time of its digital campaign for the Blu-Ray and DVD release.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1,000,000
Unit
Count
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bradley and Montgomery
Primary
Tier A
http://bamideas.com/projects/dear-john/ ↗
Source Article
Bradley and Montgomery
Dear John
With over 1 million Facebook fans, we wanted to get devotees of the movie Dear John to evangelize about the film’s upcoming release on Blu-Ray and DVD. We based our digital campaign on a breakout line from the film--“Two weeks to fall in love, that’s all it took”—and encouraged fans to cha…
Original Research
Bradley and Montgomery
· Original study ↗
Methodology
Agency campaign case study (Bradley and Montgomery) describing the Dear John Blu-Ray/DVD digital campaign audience
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dear John movie: 1,000,000 facebook fans. Source: Bradley and Montgomery (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dear-john-facebook-fans-2011
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<blockquote cite="https://lighthousedata.io/data/dear-john-facebook-fans-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,000,000</strong> -- facebook fans for Dear John movie<br><small>Source: Bradley and Montgomery (2011) · <a href="https://lighthousedata.io/data/dear-john-facebook-fans-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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