B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- share of deals requiring five or more touches for sales deals (2025)
80% of sales deals require five or more touches to close/progress.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
InsideSales
Primary
Tier C
https://justinharris.ai/blog/ai-sales-automation-vs-sales-team/ ↗
Source Article
AI Sales Automation vs Hiring Another Rep: Which Gets Better ROI?
AI Sales Automation vs Hiring Another Rep: Which Gets Better ROI?
AI sales automation generates qualified leads 24 hours a day for $500 to $2,000 per month, while a new sales rep costs $60,000+ annually and needs 90 days before producing anything. For most service businesses, the math is not close. …
Original Research
InsideSales
· Original study ↗
Methodology
Cited to InsideSales study; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sales deals: 80% share of deals requiring five or more touches. Source: InsideSales (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/deals-require-five-touches-80
HTML Embed
<blockquote cite="https://lighthousedata.io/data/deals-require-five-touches-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of deals requiring five or more touches for sales deals<br><small>Source: InsideSales (2025) · <a href="https://lighthousedata.io/data/deals-require-five-touches-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.