B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- deals lost rate when main contact leaves for B2B sales deals (2026)
80% of deals are lost when the main contact leaves the organization.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Plauti
Primary
Tier C
https://www.amplispot.com/blogs/data-driven-outreach-with-intelligent-targeting-in-b2b-saas-sales/ ↗
Source Article
Data-Driven Outreach With Intelligent Targeting In B2B SaaS
Original Research
Plauti
· Original study ↗
Methodology
Cited study on CRM data costs; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales deals: 80% deals lost rate when main contact leaves. Source: Plauti (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/deals-lost-contact-leaves-80pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/deals-lost-contact-leaves-80pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- deals lost rate when main contact leaves for B2B sales deals<br><small>Source: Plauti (2026) · <a href="https://lighthousedata.io/data/deals-lost-contact-leaves-80pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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