B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- share of deals requiring 5 plus touches for B2B sales deals (2025)
80% of sales deals require five or more touches before closing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Marketing Donut
Primary
Tier C
https://heeya.fr/en/blog/automated-prospect-follow-up-ai-chatbot-2026 ↗
Source Article
AI Chatbot Prospect Follow-Up: The 2026 Playbook
Your pipeline has a leak — and it is not at the top. According to the Salesforce State of Sales report (2025), 80% of deals require five or more touches before closing. Yet industry data consistently shows that the majority of SDRs abandon a prospect after just one or two attempts. The problem is no…
Original Research
Marketing Donut
· Original study ↗
Methodology
Cited in blog from Marketing Donut; also attributed to Salesforce State of Sales report (2025)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales deals: 80% share of deals requiring 5 plus touches. Source: Marketing Donut (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/deals-5-plus-touches-close
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<blockquote cite="https://lighthousedata.io/data/deals-5-plus-touches-close" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of deals requiring 5 plus touches for B2B sales deals<br><small>Source: Marketing Donut (2025) · <a href="https://lighthousedata.io/data/deals-5-plus-touches-close" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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