B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
68%
68% -- share of leads from phone calls for car dealership leads (2025)
68% of car dealership leads still originate from phone calls.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CallRail
Primary
Tier B
https://mydigipal.com/en/blog/cross-channel-attribution-automotive-showroom-visits-digital ↗
Source Article
Auto Attribution: From Digital to Showroom | MyDigipal
Cross-channel attribution in automotive: Measuring showroom visits from digital campaigns
The automotive industry faces a measurement challenge unlike any other sector. Over 90% of vehicle purchases still happen in a physical dealership (Cox Automotive, 2025), yet the buyer journey increasingly star…
Original Research
CallRail
· Original study ↗
Methodology
Cited from CallRail Automotive Report 2025.
Methodology documented
Segmentation
IndustryAutomotive
RegionUS
RoleAll marketers
Channelphone
Cite this stat
Plain Text
car dealership leads: 68% share of leads from phone calls. Source: CallRail (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dealership-leads-phone-calls-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dealership-leads-phone-calls-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share of leads from phone calls for car dealership leads<br><small>Source: CallRail (2025) · <a href="https://lighthousedata.io/data/dealership-leads-phone-calls-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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