B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3
3 -- valued service rank for Determining what they can afford (auto dealership website visitors) (2026)
Figuring out what they can afford ranks as the third most valued service by people visiting an auto dealership's website.
- Rank only reported without underlying percentages or exact distribution
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3
Unit
Rank
Data Vintage
2026
Entity
Sample Size
1,200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TradePending
Primary
Tier A
https://tradepending.com/resources/the-top-3-reasons-people-visit-dealers-websites/ ↗
Source Article
The Top 3 Reasons People Visit Dealer’s Websites | TradePending
It’s no surprise that the #1 reason people visit a dealer’s website is to research new and used inventory, but what are the #2 and #3 reasons, and has that changed over time, and what does it all mean?
Take a look at this survey of over 1,200 people. When asked “When visiting an auto dealership’s we…
Original Research
TradePending
· Original study ↗
Methodology
TradePending proprietary consumer survey of 1,200+ respondents asked 'When visiting an auto dealership's website, what services would you value?'; affordability/payment calculation ranked third, consistent across 8 years of survey waves; ranks reported without percentages.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Determining what they can afford (auto dealership website visitors): 3 valued service rank. Source: TradePending (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dealer-website-third-service-affordability
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<blockquote cite="https://lighthousedata.io/data/dealer-website-third-service-affordability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- valued service rank for Determining what they can afford (auto dealership website visitors)<br><small>Source: TradePending (2026) · <a href="https://lighthousedata.io/data/dealer-website-third-service-affordability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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