B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2
2 -- valued service rank for Valuing a trade-in (auto dealership website visitors) (2026)
Valuing a trade-in ranks as the second most valued service by people visiting an auto dealership's website.
- Rank only reported without underlying percentages or exact distribution
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2
Unit
Rank
Data Vintage
2026
Entity
Sample Size
1,200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TradePending
Primary
Tier A
https://tradepending.com/resources/the-top-3-reasons-people-visit-dealers-websites/ ↗
Source Article
The Top 3 Reasons People Visit Dealer’s Websites | TradePending
It’s no surprise that the #1 reason people visit a dealer’s website is to research new and used inventory, but what are the #2 and #3 reasons, and has that changed over time, and what does it all mean?
Take a look at this survey of over 1,200 people. When asked “When visiting an auto dealership’s we…
Original Research
TradePending
· Original study ↗
Methodology
TradePending proprietary consumer survey of 1,200+ respondents asked 'When visiting an auto dealership's website, what services would you value?'; trade-in valuation ranked second, consistent across 8 years of survey waves; ranks reported without percentages.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Valuing a trade-in (auto dealership website visitors): 2 valued service rank. Source: TradePending (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dealer-website-second-service-trade-in-value
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<blockquote cite="https://lighthousedata.io/data/dealer-website-second-service-trade-in-value" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- valued service rank for Valuing a trade-in (auto dealership website visitors)<br><small>Source: TradePending (2026) · <a href="https://lighthousedata.io/data/dealer-website-second-service-trade-in-value" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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