B
Evidence Grade B
Graded
under review
Safe to Cite
Current
6%
6% -- conversion increase for Businesses switching to data-driven attribution (DDA) from other attribution models (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://bobodigital.com.au/post/unlocking-new-growth-mastering-discovery-ads-for-adelaide-businesses… ↗
Source Article
New Features in Google Ads Discovery to Enhance Growth for Your Adelaide Business | Bobo Digital
Unlocking New Growth: Mastering Discovery Ads for Adelaide Businesses with Bobo Digital
New Features to Help Your Adelaide-Based Business Grow on Google Ads with Discovery Ads
Digital marketing continually evolves, as every new feature or capability has the potential to transform the landscape. For …
Original Research
Google
· Original study ↗
Methodology
On average, businesses switching to DDA from other attribution models reported a 6% increase in conversions, per Google Ads data cited by the article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Businesses switching to data-driven attribution (DDA) from other attribution models: 6% conversion increase. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dda-switch-6-percent-conversion-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dda-switch-6-percent-conversion-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- conversion increase for Businesses switching to data-driven attribution (DDA) from other attribution models<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/dda-switch-6-percent-conversion-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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