B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- search impression share for Davidson Homes paid search campaigns on high-value ('money') keywords (2026)
Davidson Homes achieved up to 90% search impression share on 'money' keywords following paid media campaign optimizations.
- Reported as 'up to 90%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Chatter Buzz Media
Primary
Tier B
https://www.chatterbuzzmedia.com/case-studies/home-builder-paid-media-case-study/ ↗
Source Article
Home Builder Paid Media Case Study: Success Story
Case StudY
DAVIDSON HOMES
Davidson Homes is a regional homebuilder offering new construction homes across multiple states. Prior to partnering with us, their marketing team struggled with a high cost per lead (CPL), unqualified website traffic, and a lack of visibility into which channels and region…
Original Research
Chatter Buzz Media
· Original study ↗
Methodology
Reported as 'up to 90%' — represents maximum search impression share achieved, not an average.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Davidson Homes paid search campaigns on high-value ('money') keywords: 90% search impression share. Source: Chatter Buzz Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/davidson-homes-search-impression-share-90-percent
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<blockquote cite="https://lighthousedata.io/data/davidson-homes-search-impression-share-90-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- search impression share for Davidson Homes paid search campaigns on high-value ('money') keywords<br><small>Source: Chatter Buzz Media (2026) · <a href="https://lighthousedata.io/data/davidson-homes-search-impression-share-90-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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