B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- roi increase for Companies using database marketing with automation (2026)
Companies using database marketing effectively combined with automation can see up to a 40% increase in ROI.
- Upper-bound figure ('up to 40%')
- Observed when combined with automation
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RD Marketing
Primary
Tier C
https://www.icypeas.com/blog/marketing-database-software ↗
Source Article
Marketing Database Software: A Guide for 2026 - Icypeas Insights
Marketing Database Software: A Guide for 2026
Your team probably has customer data in all the right places and still can't use it well.
A contact fills out a demo form in your marketing automation platform. Sales updates the account in the CRM. Product activity lives in another tool. Support convers…
Original Research
RD Marketing
· Original study ↗
Methodology
Upper-bound figure when database marketing combined with automation; cited from RD Marketing.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies using database marketing with automation: 40% roi increase. Source: RD Marketing (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/database-marketing-roi-increase-automation-2026
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<blockquote cite="https://lighthousedata.io/data/database-marketing-roi-increase-automation-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- roi increase for Companies using database marketing with automation<br><small>Source: RD Marketing (2026) · <a href="https://lighthousedata.io/data/database-marketing-roi-increase-automation-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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