B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
47%
47% -- cx executives reporting data silos hurt initiatives for digital CX executives (2026)
47% of digital CX executives feel that data silos hurt their CX initiatives.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Simpler Media
Primary
Tier C
https://astutesolutions.com/blog/articles/customer-data-integration ↗
Source Article
How Customer Data Integration Leads to CX Mastery
Original Research
Simpler Media
· Original study ↗
Methodology
Survey by Simpler Media; cited as top pain point
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital CX executives: 47% cx executives reporting data silos hurt initiatives. Source: Simpler Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-silos-hurt-cx-47pct
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<blockquote cite="https://lighthousedata.io/data/data-silos-hurt-cx-47pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- cx executives reporting data silos hurt initiatives for digital CX executives<br><small>Source: Simpler Media (2026) · <a href="https://lighthousedata.io/data/data-silos-hurt-cx-47pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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