B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

67%

67% -- data quality priority share for businesses (2023)

2023  · Deloitte

67% of businesses cite improving data quality as a critical objective for their marketing strategy.

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Attribution: Deloitte View source
Lighthouse Research Team
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Source verified Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2023
Entity
businesses
Geography
North America
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Deloitte Primary Tier C
https://linchpinseo.com/baltimore-md-digital-marketing/ ↗
Confidence: 48/100 Vintage: 2023 Channel: Wayback
Source Article
Linchpin SEO : Baltimore Digital Marketing Landscape: SEO, Web Design, PPC
Welcome to “Baltimore, MD Digital Marketing 101: Reaching a Local Audience,” a comprehensive thought leadership resource designed to guide you in understanding and capitalizing on the power of digital marketing in the charming city of Baltimore. The digital age has brought a seismic shift in how bus…
Original Research
Deloitte · Original study ↗

Citing Deloitte 2023 report

Methodology documented
IndustryB2B Company SizeMid-market RegionNorth America RoleAll marketers Channelmulti-channel
Plain Text
businesses: 67% data quality priority share. Source: Deloitte (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-quality-marketing-objective-2023
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<blockquote cite="https://lighthousedata.io/data/data-quality-marketing-objective-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- data quality priority share for businesses<br><small>Source: Deloitte (2023) · <a href="https://lighthousedata.io/data/data-quality-marketing-objective-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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