B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
63%
63% -- data quality fair or worse share for B2B survey respondents (2026)
63% of B2B survey respondents rate their data quality as fair or worse.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
847
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GTMStack
Primary
Tier B
https://gtmstack.app/blog/agentic-gtm-ops-complete-guide ↗
Source Article
The Complete Guide to Agentic GTM Operations | GTMStack
The Complete Guide to Agentic GTM Operations
Agentic GTM Ops represents the next evolution in go-to-market automation. This guide covers what it is, how it works, specific use cases.
GTMStack Team
Table of Contents
What Are Agentic GTM Operations?
The term “agentic” has become one of the most overus…
Original Research
GTMStack
· Original study ↗
Methodology
GTMStack 2026 State of GTM Ops survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B survey respondents: 63% data quality fair or worse share. Source: GTMStack (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-quality-fair-or-worse
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<blockquote cite="https://lighthousedata.io/data/data-quality-fair-or-worse" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- data quality fair or worse share for B2B survey respondents<br><small>Source: GTMStack (2026) · <a href="https://lighthousedata.io/data/data-quality-fair-or-worse" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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