B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
94%
94% -- companies with sales marketing performance improvement for companies that increased investment in quality data (2019-11)
Among companies that increased their investment in quality data, 94% saw an improvement in sales and marketing performance.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2019-11
Entity
Sample Size
500
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dun & Bradstreet
Primary
Tier B
https://t2marketinginternational.com/the-importance-of-data-now-more-than-ever/ ↗
Source Article
The Importance of Data - Now More Than Ever
The Importance of Data – Now More Than Ever
Collecting Customer Data Can Significantly Improve Sales and Marketing Performance
As economies begin to reopen, it has become crystal clear that in the new landscape, business as we know it will look nothing like it did mere weeks ago.
Restaurants at 30% …
Original Research
Dun & Bradstreet
· Original study ↗
Methodology
Dun & Bradstreet 7th annual B2B Marketing Data Report survey of 500 businesses
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RegionNorth America
RoleAll marketers
Cite this stat
Plain Text
companies that increased investment in quality data: 94% companies with sales marketing performance improvement. Source: Dun & Bradstreet (2019-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-investment-sales-marketing-improvement
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<blockquote cite="https://lighthousedata.io/data/data-investment-sales-marketing-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- companies with sales marketing performance improvement for companies that increased investment in quality data<br><small>Source: Dun & Bradstreet (2019-11) · <a href="https://lighthousedata.io/data/data-investment-sales-marketing-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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