B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65.7%
65.7% -- share of teams naming data integration top stack hurdle for martech teams (2025)
65.7% of martech teams named data integration as their top martech-stack hurdle in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarTech.org
Primary
Tier B
https://www.datamagnet.co/post/best-data-enrichment-tools-gtm-engineers/ ↗
Source Article
9 Best Data Enrichment Tools for GTM Engineers (2026)
Disclosure: Datamagnet publishes this article. Product capabilities, pricing, and feature descriptions for third-party tools are based on public information and general knowledge, retrieved July 19, 2026 — pricing and features change often, so verify current details on each vendor's site before you …
Original Research
MarTech.org
· Original study ↗
Methodology
MarTech.org 2025 State of Your Stack Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
martech teams: 65.7% share of teams naming data integration top stack hurdle. Source: MarTech.org (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-integration-top-martech-hurdle-2025
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<blockquote cite="https://lighthousedata.io/data/data-integration-top-martech-hurdle-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65.7%</strong> -- share of teams naming data integration top stack hurdle for martech teams<br><small>Source: MarTech.org (2025) · <a href="https://lighthousedata.io/data/data-integration-top-martech-hurdle-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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