B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65.7%
65.7% -- share of teams naming data integration top martech challenge for B2B marketing teams (2025)
In 2025, 65.7% of teams surveyed identified data integration as their single biggest challenge within their martech stack.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarTech.org
Primary
Tier C
https://www.datamagnet.co/post/best-data-integration-tools-gtm-engineers/ ↗
Source Article
10 Best Data Integration Tools for GTM Engineers (2026)
Disclosure: Datamagnet publishes this article. Vendor capabilities, integrations, and pricing models are based on public documentation and vendor sites, unless otherwise noted. Confirm current pricing and feature scope directly with each vendor before you commit.
10 Best Data Integration Tools for G…
Original Research
MarTech.org
· Original study ↗
Methodology
MarTech.org 2025 State of Your Stack Survey, as cited by Datamagnet
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketing teams: 65.7% share of teams naming data integration top martech challenge. Source: MarTech.org (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-integration-top-martech-challenge-2025
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<blockquote cite="https://lighthousedata.io/data/data-integration-top-martech-challenge-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65.7%</strong> -- share of teams naming data integration top martech challenge for B2B marketing teams<br><small>Source: MarTech.org (2025) · <a href="https://lighthousedata.io/data/data-integration-top-martech-challenge-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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