B
Evidence Grade B
Graded
under review
Safe to Cite
Current
38%
38% -- retailers achieving at least 10pct growth from data initiatives for data-driven retailers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Academic study on data analytics and business performance
Primary
Tier B
https://www.binarysemantics.com/blogs/beyond-surveys-transforming-customer-experience-with-analytics… ↗
Source Article
Transforming Customer Experience with Analytics in Retail Industry
Original Research
Academic study on data analytics and business performance
· Original study ↗
Methodology
Survey of nearly 300 participants from supermarkets, department stores, and e-commerce companies
Methodology documented
Segmentation
IndustryRetail
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
data-driven retailers: 38% retailers achieving at least 10pct growth from data initiatives. Source: Academic study on data analytics and business performance (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-driven-retailers-10pct-growth
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<blockquote cite="https://lighthousedata.io/data/data-driven-retailers-10pct-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- retailers achieving at least 10pct growth from data initiatives for data-driven retailers<br><small>Source: Academic study on data analytics and business performance (2026) · <a href="https://lighthousedata.io/data/data-driven-retailers-10pct-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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