B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

20%

20% -- roi increase for Data-driven, compliant, and highly targeted PR campaigns (2025)

2025  · McKinsey

Data-driven, compliant, and highly targeted PR campaigns achieve 20% to 35% higher ROI than traditional advertising.

  • Represents the lower bound of a 20–35% range
  • Comparison baseline is traditional advertising
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Attribution: McKinsey View source
Lighthouse Research Team
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Source verified Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Data-driven, compliant, and highly targeted PR campaigns
Geography
EMEA
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

65/100 confidence
Extraction
75
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
McKinsey Primary Tier B
https://finanads.com/top-amsterdam-finance-media-pr-agency-for-financial-advisors/ ↗
Confidence: 32/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Top Amsterdam Finance Media PR Agency for Financial Advisors - Finanads - Best Marketing And Sales System For Financial Professionals
Top Amsterdam Finance Media PR Agency for Financial Advisors — For Financial Advertisers and Wealth Managers Key Takeaways & Trends For Financial Advertisers and Wealth Managers In 2025–2030 - Top Amsterdam Finance Media PR Agency for Financial Advisors is a strategic growth driver in Europe’s finan…
Also cited by
2026-08-18
Original Research
McKinsey · Original study ↗

Source: McKinsey 2025

Methodology documented
IndustryFinance RegionEMEA RoleAll marketers Channelmulti-channel
Plain Text
Data-driven, compliant, and highly targeted PR campaigns: 20% roi increase. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-driven-pr-roi-increase
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<blockquote cite="https://lighthousedata.io/data/data-driven-pr-roi-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- roi increase for Data-driven, compliant, and highly targeted PR campaigns<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/data-driven-pr-roi-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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