B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- marketing efficiency improvement for data-driven marketing strategies (2022)
Data-driven marketing strategies lead to a 15 to 20% improvement in marketing efficiency according to MIT Sloan Management Review (2022).
- Reported as a range of 15 to 20%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MIT Sloan Management Review
Primary
Tier C
https://arshsingh.com/blog/strategic-marketing-consulting-services/ ↗
Source Article
Strategic Marketing Consulting Services
Original Research
MIT Sloan Management Review
· Original study ↗
Methodology
Cited from MIT Sloan Management Review 2022; midpoint of 15-20% range
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
data-driven marketing strategies: 15% marketing efficiency improvement. Source: MIT Sloan Management Review (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-driven-marketing-efficiency-mit-sloan-2022
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<blockquote cite="https://lighthousedata.io/data/data-driven-marketing-efficiency-mit-sloan-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- marketing efficiency improvement for data-driven marketing strategies<br><small>Source: MIT Sloan Management Review (2022) · <a href="https://lighthousedata.io/data/data-driven-marketing-efficiency-mit-sloan-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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