B
Evidence Grade B
Graded
under review
Safe to Cite
Current
74%
74% -- customer engagement lift for data-driven marketing (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes Insights and Turns
Primary
Tier C
https://akohub.com/blogs/navigating-the-ako-dashboard-a-comprehensive-guide-blog ↗
Source Article
Navigating the Ako Dashboard: A Comprehensive Guide Blog
Original Research
Forbes Insights and Turns
· Original study ↗
Methodology
Cited by Akohub as from a Forbes Insights and Turns report; original methodology not stated in this article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
data-driven marketing: 74% customer engagement lift. Source: Forbes Insights and Turns (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-driven-marketing-customer-engagement-74
HTML Embed
<blockquote cite="https://lighthousedata.io/data/data-driven-marketing-customer-engagement-74" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- customer engagement lift for data-driven marketing<br><small>Source: Forbes Insights and Turns (2026) · <a href="https://lighthousedata.io/data/data-driven-marketing-customer-engagement-74" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.