B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- customer acquisition likelihood for data-driven companies (2025)
Companies that make data-driven decisions are 23% more likely to acquire new customers.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://scalelitesolutions.com/resources/sme-business-transformation ↗
Source Article
Scale Lite Blog - Why SME Business Transformation is Your Ticket to Growth
Why SME Business Transformation is Your Ticket to Growth
Why SME Business Change is Critical for Modern Success
SME business change is the process of using digital technologies and new strategies to fundamentally alter how small and medium enterprises operate and deliver value. The goal isn't to bec…
Original Research
McKinsey
· Original study ↗
Methodology
Cited as McKinsey research; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
data-driven companies: 23% customer acquisition likelihood. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-driven-customer-acquisition-23pct
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<blockquote cite="https://lighthousedata.io/data/data-driven-customer-acquisition-23pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- customer acquisition likelihood for data-driven companies<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/data-driven-customer-acquisition-23pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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