B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2%
2% -- monthly data decay rate for business data (2025)
Data decay is accelerating at a rate of 2% to 3% per month.
- Reported as a range: 2–3% per month
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
barclayjones.com
Primary
Tier C
https://www.barclayjones.com/blog/2025/10/automation-roi-webinar-series-unlock-bullhorn-part-6-data-… ↗
Source Article
Automation RoI Webinar Series: Unlock Bullhorn Part 6 ~ Data Wealth by Barclay Jones
Leaders and automators...
Whether you want your data to be clean or healthy, you need it to make you wealthy!
Recruitment can often be hard enough, let alone if you and your teams are constantly compensating for poor data.
You're blowing profit on external systems and being held to ransom by LinkedI…
Original Research
barclayjones.com
· Original study ↗
Methodology
Range 2-3% per month; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
business data: 2% monthly data decay rate. Source: barclayjones.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-decay-monthly-rate
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<blockquote cite="https://lighthousedata.io/data/data-decay-monthly-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- monthly data decay rate for business data<br><small>Source: barclayjones.com (2025) · <a href="https://lighthousedata.io/data/data-decay-monthly-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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