B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2%
2% -- b2b contact data decay rate for B2B contact records (2026)
B2B contact data decays at a rate of approximately 2% per month.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2026
Entity
Geography
CO
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://www.datamagnet.co/post/best-data-enrichment-tools-gtm-engineers/ ↗
Source Article
9 Best Data Enrichment Tools for GTM Engineers (2026)
Disclosure: Datamagnet publishes this article. Product capabilities, pricing, and feature descriptions for third-party tools are based on public information and general knowledge, retrieved July 19, 2026 — pricing and features change often, so verify current details on each vendor's site before you …
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot Database Decay Simulation, retrieved 2026-07-19
Methodology documented
Segmentation
IndustryB2B
RegionCO
RoleAll marketers
Cite this stat
Plain Text
B2B contact records: 2% b2b contact data decay rate. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-contact-data-decay-monthly
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-contact-data-decay-monthly" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- b2b contact data decay rate for B2B contact records<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/b2b-contact-data-decay-monthly" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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