B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- share of decisions data based for retail and ecommerce leaders (2022)
Making informed decisions should be 60% data-based.
- Prescriptive rule of thumb / recommendation from industry discussions rather than an empirical measurement
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Tapestry Agency
Primary
Tier C
https://www.thetapestryagency.com/15-top-tips-for-multi-channel-success-from-retail-leaders-in-the-k… ↗
Source Article
15 top tips for multi-channel success from retail leaders in the know - The Tapestry Agency
Whether new, or ones worth being reminded about, these ideas and observations from ecommerce leaders, courtesy of our Retail and Ecommerce Main Event discussions, are essential considerations for any multi-channel business.
1. Focus on a few KPIs – but make sure they’re real, actionable business dri…
Original Research
The Tapestry Agency
· Original study ↗
Methodology
Practitioner recommendation from agency event discussion; prescriptive rather than measured
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retail and ecommerce leaders: 60% share of decisions data based. Source: The Tapestry Agency (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-based-decision-split
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<blockquote cite="https://lighthousedata.io/data/data-based-decision-split" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of decisions data based for retail and ecommerce leaders<br><small>Source: The Tapestry Agency (2022) · <a href="https://lighthousedata.io/data/data-based-decision-split" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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