B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
21%
21% -- share of sharing occurring via dark social for content sharing (2025)
Dark social sharing accounts for anywhere between 21% and 80% of total sharing.
- Reported as a wide range from 21% to 80% due to measurement difficulty
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Convince & Convert
Primary
Tier B
https://www.tombasgil.com/blog-all/2025/4/26/2025-ultimate-guide-to-b2b-tech-social-media ↗
Source Article
Crack the Code: The 2025 Ultimate Guide to B2B Tech Social Media — Tom Basgil, LLC
Crack the Code: The 2025 Ultimate Guide to B2B Tech Social Media
How Marketing Leaders Can Leverage Social to Accelerate Growth – And The Most Common Mistakes They Make
Love it or hate it, social media is no longer the newcomer in the marketer's toolkit. It's indispensable – a prerequisite for sales…
Original Research
Convince & Convert
· Original study ↗
Methodology
Range 21%-80% reported by Convince & Convert research; midpoint used
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
content sharing: 21% share of sharing occurring via dark social. Source: Convince & Convert (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dark-social-sharing-share-range
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dark-social-sharing-share-range" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- share of sharing occurring via dark social for content sharing<br><small>Source: Convince & Convert (2025) · <a href="https://lighthousedata.io/data/dark-social-sharing-share-range" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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