B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- consumers stopped purchasing after dark patterns for consumers (2023)
41% of people surveyed stopped purchasing from a brand after encountering dark patterns.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dovetail
Primary
Tier B
https://kirro.io/ux-conversion-optimisation ↗
Source Article
UX Conversion Optimisation: Fix the UX-CRO Conflict
UX conversion optimisation is the practice of studying your visitors and using what you learn to get more of them to convert. How they behave. What confuses them. Where they give up. Then you fix the things that matter.
It sits at the intersection of two disciplines that mostly agree but sometimes f…
Original Research
Dovetail
· Original study ↗
Methodology
Dovetail survey of 1,000 people
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 41% consumers stopped purchasing after dark patterns. Source: Dovetail (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dark-patterns-purchase-abandonment-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dark-patterns-purchase-abandonment-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- consumers stopped purchasing after dark patterns for consumers<br><small>Source: Dovetail (2023) · <a href="https://lighthousedata.io/data/dark-patterns-purchase-abandonment-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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