B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
40%
40% -- dark mode email usage rate for email readers (2024)
About 40% of users opt for dark mode when reading emails.
- Source states 'about 40%'
- Secondary citation citing Litmus
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier C
https://www.velocityconsultancy.com/5-mailchimp-email-template-trends-your-subscribers-will-absolute… ↗
Source Article
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Original Research
Litmus
· Original study ↗
Methodology
Cited from Litmus; secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email readers: 40% dark mode email usage rate. Source: Litmus (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dark-mode-email-users-40-percent
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<blockquote cite="https://lighthousedata.io/data/dark-mode-email-users-40-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- dark mode email usage rate for email readers<br><small>Source: Litmus (2024) · <a href="https://lighthousedata.io/data/dark-mode-email-users-40-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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