B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- dark mode open share for Litmus-tracked email opens (2025)
Litmus observed that 35% of email opens occurred in Dark Mode.
- Apple Mail Privacy Protection prefetching can affect open tracking metrics
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier B
https://marqueesolution.com/email-marketing-in-2025-what-real-estate-agents-need-to-know-now/ ↗
Source Article
Email Marketing in 2025: What Real Estate Agents Need to Know Now
If you’re a busy agent, your inbox is your command center and it’s the same for your clients. That’s why email continues to be the quiet workhorse of real estate marketing in 2025. The numbers back it up: many brands still see around $36 in return for every $1 invested in email, making it one of the…
Original Research
Litmus
· Original study ↗
Methodology
Litmus observation of email opens occurring in Dark Mode; article cautions that Apple Mail Privacy Protection prefetching can distort open metrics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Litmus-tracked email opens: 35% dark mode open share. Source: Litmus (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dark-mode-email-opens-litmus
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dark-mode-email-opens-litmus" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- dark mode open share for Litmus-tracked email opens<br><small>Source: Litmus (2025) · <a href="https://lighthousedata.io/data/dark-mode-email-opens-litmus" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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