B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- cross device research to computer purchase rate for Danish consumers who researched a product/service on their smartphone (Q1 2013)
Among Danish consumers who researched a product or service on their smartphone, 37% ended up purchasing via a computer.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
Q1 2013
Entity
Geography
DK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google in collaboration with Ipsos MediaCT
Primary
Tier C
https://www.intoto.dk/jeres-kunder-bruger-smartphones/ ↗
Source Article
Jeres kunder bruger smartphones ::
Online med smartphones
Største delen af danskerne har altså en smartphone og de benytter den flittigt til at være online, faktisk benytter 76% af danskerne dagligt deres smartphone til at gå på internettet.
Danskerne er blevet så glade for deres smartphone, at 25% rent faktisk hellere ville undvære …
Original Research
Google in collaboration with Ipsos MediaCT
· Original study ↗
Methodology
Cross-channel conversion: smartphone research leading to purchase via computer; Danish study conducted Q1 2013 by Google in collaboration with Ipsos MediaCT, as cited by InToTo
Methodology documented
Segmentation
Industryecommerce
RegionDK
Channelmulti-channel
Cite this stat
Plain Text
Danish consumers who researched a product/service on their smartphone: 37% cross device research to computer purchase rate. Source: Google in collaboration with Ipsos MediaCT (Q1 2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/danish-smartphone-research-pc-purchase-2013
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<blockquote cite="https://lighthousedata.io/data/danish-smartphone-research-pc-purchase-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- cross device research to computer purchase rate for Danish consumers who researched a product/service on their smartphone<br><small>Source: Google in collaboration with Ipsos MediaCT (Q1 2013) · <a href="https://lighthousedata.io/data/danish-smartphone-research-pc-purchase-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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