B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- daily video viewing rate for millennials (2022)
75% of millennials watch videos daily according to a HubSpot study.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.digitalwebmd.com/video-marketing/ ↗
Source Article
What is Video Marketing? – Strategy, Advantages, and More
Table of Contents
Introduction
Video marketing is a digital marketing technique based on creating and disseminating audiovisual pieces to achieve objectives set in the strategy. In an environment where content is the king of strategies, audiovisual content has earned its way to being one of the favo…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from a HubSpot study; methodology not stated in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
millennials: 75% daily video viewing rate. Source: HubSpot (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/daily-video-views-millennials
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<blockquote cite="https://lighthousedata.io/data/daily-video-views-millennials" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- daily video viewing rate for millennials<br><small>Source: HubSpot (2022) · <a href="https://lighthousedata.io/data/daily-video-views-millennials" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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