B
Evidence Grade B
Graded
under review
Safe to Cite
Current
23%
23% -- people discussing favorite products daily for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bertmartinez.com
Primary
Tier C
https://bertmartinez.com/why-experiential-marketing-is-essential-in-the-age-of-digital-advertising/ ↗
Source Article
Why Experiential Marketing is Essential in the Age of Digital Advertising
Original Research
bertmartinez.com
· Original study ↗
Methodology
Survey cited without name; secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 23% people discussing favorite products daily. Source: bertmartinez.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/daily-product-word-of-mouth
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<blockquote cite="https://lighthousedata.io/data/daily-product-word-of-mouth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- people discussing favorite products daily for consumers<br><small>Source: bertmartinez.com (2026) · <a href="https://lighthousedata.io/data/daily-product-word-of-mouth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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